In one harikatha on the advent of Lord Baladeva, Srila Gurudev emphasized the importance of performing the ‘Jaya Dau Jaya Dau’ kirtan. He instructed that his Gurudev, HDG Srila Bhakti Dayita Madhav Goswami Maharaja used to pray for the grace of Guru, Vaiṣṇavas, and Bhagavan through this kirtan, and that we should do it without fail on every special tithi. By doing so, Guru, Vaiṣṇavas, and Bhagvan will be pleased.